ADESA subsidiary Recovery Database Network (RDN) formed a new partnership on Tuesday with Digital Recognition Network (DRN), one of the presenting sponsors of the Re3 Conference at Used Car Week. The companies highlighted the collaboration allows RDN finance company clients to access DRN’s Smart Recovery data from within the RDN system ADESA subsidiary Recovery Database Network (RDN) formed a new partnership on Tuesday with Digital Recognition Network (DRN), one of the presenting sponsors of the Re3 Conference at Used Car Week. The companies highlighted the collaboration allows RDN finance company clients to access DRN’s Smart Recovery data from within the RDN system

Heather Ford

Heather Ford

As the Director of Marketing at DRN, Ford has built an integrated marketing team that leverages traditional and cutting-edge digital marketing systems. Ford successfully transitioned marketing to manage measurable outcomes which has resulted in a consistent increase in sales leads and awareness every quarter.

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