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Unlocking the Potential of Direct Marketing: A Paradigm Shift in Effective Outreach

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There’s a fundamental shift in how business owners and marketing professionals can leverage effective outreach without being cliché. Many trends, topics and trivial thoughts have been cast into the abyss in hopes that they are relevant to our buyer’s persona. The greatest fallacy of success comes from believing that doing what your competitors do will yield measurable and effective results. 

In order to break the mold, you’ve got to consider the shifts in buyers’ minds. Can a generalized message to a broad audience truly propel revenue growth? Can we assume a certain profile for our audience and expect to build lasting connections? The unequivocal answer is no. However, for many, embracing change is not as straightforward as flicking a switch.

After conducting numerous conversations, we are confident in not only offering a viable solution but a game-changing approach to direct marketing.

With our LPR cameras, you will be able to photograph license plates on vehicles that drive by your location. Every vehicle sighting includes a close-up image of the license plate, along with the time, date and precise location of the sightings. DRN connects the license plate recognition data to the vehicle’s VIN and then connects that data to demographic and contact data, which enables you to market to existing and prospective customers.

screen shot 2023 05 25 at 3.54.53 pm What is direct marketing, and how is it different from what I do today?

Direct marketing is a marketing effort through various channels such as email, direct mail, text, etc., which requires a call to action. We didn’t invent this type of marketing, but we’ve harnessed the ability to segment messages to market through our proprietary data-driven platform

What does this mean for my company?

By creating a massive amount of relevant prospecting data, we help businesses focus their marketing efforts on specifically targeted campaigns. This effectively multiplies outreach response rates and allows you to measure and tweak without breaking the bank with trial and error. 

To learn more about how you can supercharge your marketing efforts using DRN’s LPR technology, please reach out to our sales team, and someone will get back to you shortly.

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