MARKETING DATA
Identify visitors with LPR and connect through our opt-in marketing database to launch targeted campaigns that drive growth.
Fueling Growth for Automotive Service Providers
Turn License Plates into Customers
Capture plates. Target the right customers. Grow smarter.
Generate leads
Use License Plate Recognition (LPR) to identify visitors, then connect with them through our opt-in marketing database of 275M+ U.S. consumers.
- Understand who visits and how often, so you can market with confidence.
- Focus spend on customers most likely to convert and stay loyal.
- Enrich every record with 100+ attributes that reveal buying power, demographics, and lifestyle.
Build the right audience. Increase ROI.
Not all visitors are equal. Use LPR data to quickly identify your best prospects and build campaigns that convert..
- Create detailed customer profiles with name, address, phone, email, and more.
- Uncover buying signals such as demographics, purchasing power, and visit frequency.
- Export enriched lists into your marketing channels for instant use.
Expand your reach with personalized campaigns.
Use the opt-in marketing database to personalize your marketing messages and expand your reach with hyper-targeted campaigns.
- Personalize campaigns with promotions based on customer behavior and preferences.
- Send timely offers that increase engagement and repeat visits.
- Build loyalty with tailored experiences that strengthen customer relationships.
By analyzing our own member data and pairing it with DRN’s LPR Marketing Database, we found that 75% of our members came from just a handful of zip codes. That insight helped us send over 330,000 targeted mailers – and one campaign alone brought in 568 new memberships with an 8% redemption rate. DRN helped us grow smarter. Read the full case study.
Cameron Ray, Chief Operating Officer, Sparkle Express Car Wash Group
Turning Drive-Bys into Data-Driven Customers
*Services vary by state. Contact sales for details. Customer database is opt-in and provided by a third-party data provider.
100+
consumer attributes
275M
U.S. consumers
250M+
marketable email addresses
165M+
households
Knowledge Library
| Title | Summary | File Type | Learn More | hf:doc_categories | hf:doc_tags | hf:file_type |
|---|---|---|---|---|---|---|
| The LPR Launchpad Guide | Discover a 6-day playbook for car washes to turn anonymous drive-bys into loyal, repeat customers with license plate recognition. Learn how to segment, target, and launch measurable campaigns that grow revenue. | marketing-data | guide | |||
| Sparkle Express Car Wash Case Study | Learn how Sparkle Express grew memberships and cut ad waste using LPR marketing data. | marketing-data | case-study | |||
| Direct Mail with Digital Boost | Elevate physical mail performance by up to 46% with coordinated digital touchpoints like ads, QR codes, and tracking. | marketing-data | sell-sheet | |||
| L6Q Quick-Deploy LPR Camera | Capture pass-by plates and turn them into customer insights that drive precise, high-impact campaigns. | marketing-data | sell-sheet | |||
| Marketing Database Platform | A marketing intelligence platform that converts vehicle data into customer profiles for precise targeting across channels. | marketing-data | sell-sheet |
LPR Marketing Database Platform
Target the visitors that best fit your business with our opt-in marketing database. Build valuable customer data and identify ideal buyers for high-performing campaigns.
