MARKETING ENABLEMENT
Leverage LPR technology to better understand visitor activity and support your broader marketing strategy.
Fueling Growth for Automotive Service Providers
Turn Traffic Insights into Opportunity
Capture plates. Inform strategy. Drive smarter decisions.
Generate leads
Understand who visits, how often they return, and how traffic trends evolve across locations. These insights support more informed marketing and operational planning.
- Analyze location-level activity trends
- Focus spend on customers most likely to convert and stay loyal.
- Generate data outputs that support downstream marketing analysis
DRN provides LPR camera hardware. Marketing data services are available separately through independent service provider.
Build the right audience. Increase ROI.
Not all traffic delivers equal value. Use marketing insights to better prioritize outreach efforts and focus resources where they matter most.
Identify high-frequency or high-potential traffic clusters
- Inform campaign planning and budget allocation
- Support integration with external marketing platforms
Expand your reach with personalized campaigns.
Use the traffic intelligence to personalize your marketing messages and expand your reach with hyper-targeted campaigns.
- Personalize campaigns with promotions based on activity patterns and preferences.
- Send timely offers that increase engagement and repeat visits.
- Build loyalty with tailored experiences that strengthen customer relationships.
By analyzing our member data alongside location traffic insights, we found that 75% of our members came from just a handful of zip codes. That insight helped us send over 330,000 targeted mailers – and one campaign alone brought in 568 new memberships with an 8% redemption rate.
Cameron Ray, Chief Operating Officer, Sparkle Express Car Wash Group
LPR Marketing Database Platform
Leverage LPR technology to better understand vehicle activity and identify patterns that support smarter business decisions.
DRN provides LPR camera hardware. Marketing data services and campaign activation solutions are available separately through independent provider.
