Successful completion of auto recalls is critical to the safety of consumers and the ongoing health of the auto industry. Recalls are a complicated process, with complex challenges including locating vehicles and owners, communicating with them effectively, and motivating owners to complete needed repairs.
The key to solving these challenges continues to be data; more specifically, the alignment of multiple data points that are brought together as part of a sound strategy and analytical process to locate vehicles and drive consumer outreach. In addition, innovation, flexibility and collaboration across industry partners is essential to engage consumers in the process and ensure that repairs are made.
Data, creativity and collaboration continue to drive the ways car manufacturers, dealers and others are working to increase the success rate of auto part recalls … which ultimately makes the roads safer for all of us.