License Plate Reader (LPR) cameras capture and analyze vehicle license plate information for security and operational efficiency. Used in parking lots, toll booths, and repossession trucks, they leverage advanced OCR technology for accurate identification. Ideal for recovery, fraud detection, and marketing, LPR cameras enhance monitoring, data collection, and safety in various environments.
Introduction License Plate Recognition (LPR)marketing is gaining traction in helping businesses, especially when it comes to lead generation and helping them expand their customer base. LPR is a revolutionary piece of technology that utilizes optical character recognition and image processing to read, and decipher vehicle license plate information. This data
There’s a fundamental shift in how business owners and marketing professionals can leverage effective outreach without being cliché. Many trends, topics and trivial thoughts have been cast into the abyss in hopes that they are relevant to our buyer’s persona. The greatest fallacy of success comes from believing that doing
The 2022 CLEAR Conference – Coalition of Law Enforcement and Retail – in Orlando had strong participation and attendees were very engaged. This is mainly a training conference for law enforcement and retail loss prevention professionals, where they learn about vendors’ capabilities and see hardware demonstrations first-hand. There’s been a
Business owners face challenges each and every day with maximizing their marketing investments. Traditional methods, although effective to a degree, lack a key element: ability to target marketing based on vehicle traffic at a business site. Direct marketing via license plate recognition (LPR) enhances current tools such as social media,
Businesses of all types are learning the value of license plate recognition (LPR) to their marketing efforts. Using LPR data and analytics can provide useful market insights. One proven method is for a business to place an LPR camera on-site near its entry to capture vehicle images of their customers.
Challenge: A car wash needed to improve target marketing efforts to reach new customers. This car wash operates several locations across the Dallas-Fort Worth area. Former marketing outreach efforts included mass mailing of coupons and special offers based on zip code alone. The business generated from these broad, untargeted efforts
DRN participated in the Loss Prevention Research Council IMPACT Conference earlier this month. This virtual event brought together retailers and providers of security and anti-theft solutions. As a relatively new player in the loss prevention space, it was a great opportunity for us to learn about how our license plate
The last several months have created numerous challenges and changes for businesses of all kinds. But one thing that hasn’t changed is the value of bringing experts together to discuss the state of our industry, best practices, and trends and innovations that can drive our future success. While we can’t
License Plate Reader (LPR) cameras capture and analyze vehicle license plate information for security and operational efficiency. Used in parking lots, toll booths, and repossession trucks, they leverage advanced OCR technology for accurate identification. Ideal for recovery, fraud detection, and marketing, LPR cameras enhance monitoring, data collection, and safety in various environments.
Introduction License Plate Recognition (LPR)marketing is gaining traction in helping businesses, especially when it comes to lead generation and helping them expand their customer base. LPR is a revolutionary piece of technology that utilizes optical character recognition and image processing to read, and decipher vehicle license plate information. This data
There’s a fundamental shift in how business owners and marketing professionals can leverage effective outreach without being cliché. Many trends, topics and trivial thoughts have been cast into the abyss in hopes that they are relevant to our buyer’s persona. The greatest fallacy of success comes from believing that doing
The 2022 CLEAR Conference – Coalition of Law Enforcement and Retail – in Orlando had strong participation and attendees were very engaged. This is mainly a training conference for law enforcement and retail loss prevention professionals, where they learn about vendors’ capabilities and see hardware demonstrations first-hand. There’s been a
Business owners face challenges each and every day with maximizing their marketing investments. Traditional methods, although effective to a degree, lack a key element: ability to target marketing based on vehicle traffic at a business site. Direct marketing via license plate recognition (LPR) enhances current tools such as social media,
Businesses of all types are learning the value of license plate recognition (LPR) to their marketing efforts. Using LPR data and analytics can provide useful market insights. One proven method is for a business to place an LPR camera on-site near its entry to capture vehicle images of their customers.
Challenge: A car wash needed to improve target marketing efforts to reach new customers. This car wash operates several locations across the Dallas-Fort Worth area. Former marketing outreach efforts included mass mailing of coupons and special offers based on zip code alone. The business generated from these broad, untargeted efforts
DRN participated in the Loss Prevention Research Council IMPACT Conference earlier this month. This virtual event brought together retailers and providers of security and anti-theft solutions. As a relatively new player in the loss prevention space, it was a great opportunity for us to learn about how our license plate
The last several months have created numerous challenges and changes for businesses of all kinds. But one thing that hasn’t changed is the value of bringing experts together to discuss the state of our industry, best practices, and trends and innovations that can drive our future success. While we can’t