Since 2000, 679 million vehicle and equipment recalls have been issued by Original Engine Manufacturers (OEMs). On average, only 60-75% of these recalls are actually completed.[1] When an auto manufacturer launches a recall, they often start with mail campaigns using public data and vehicle sales records. This can be successful

I joined Katy Martinez of Predictive Strategies at this year’s Auto Intel Summit to discuss the Takata Airbag recall and how it’s driving innovation in the auto recall space. Predictive Strategies is a performance marketing company that uses analytics to drive successful campaigns by influencing consumer behaviors. The Takata Airbag

Successful completion of auto recalls is critical to the safety of consumers and the ongoing health of the auto industry. Recalls are a complicated process, with complex challenges including locating vehicles and owners, communicating with them effectively, and motivating owners to complete needed repairs. The key to solving these challenges

While many parts of the auto industry are considered essential and have operated throughout the pandemic, there have been obvious and severe impacts to everything from manufacturing to lending to insurance to data collection. In addition, Covid-19 has caused the industry to reframe how we think and communicate about safety

Related to the challenge of effectively communicating with vehicle owners, another obstacle for recall completion lies with convincing owners to complete the needed repairs. Why? Our panel of experts cited a few reasons: Lack of trust: Owners may not believe a repair is really necessary if they don’t know or

Once a valid owner and address have been confirmed, the next challenge comes with making successful contact with the individual. Beyond traditional methods of mailed notices and even phone calls, innovative, multi-channel strategies are needed to reach owners and encourage them to take action. One industry expert said, “Having a

Finding Vehicle Owners A number of factors present challenges when it comes to completing a repair on a recalled vehicle part. One of the greatest ones lies with the seemingly basic step of locating the vehicle. Why is this so difficult?  Address data decays at a rate of 2% a

In October last year, we hosted our first-ever DRN Virtual Showcase, which brought together experts from across the auto recall industry to discuss how effective and creative use of data and communication can improve auto recall completion rates. Our panelists included:  Angel Preston – Formerly Director, Safety, Alliance for Automotive

Since the year 2000, 679 million vehicle and equipment recalls have been issued by Original Engine Manufacturers (OEMs).*  On average, only 60-75% of these recalls are actually completed.* Traditionally, OEMs have relied heavily on limited Department of Motor Vehicle or insurance information to locate and contact the current vehicle owner to