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Latest Post: Auto Recall

How LPR is Helping with Auto Recalls

Since 2000, 679 million vehicle and equipment recalls have been issued by Original Engine Manufacturers (OEMs). On average, only 60-75% of these recalls are actually completed.[1] When an auto manufacturer launches a recall, they often start with mail campaigns using public data and vehicle sales records. This can be successful

Read More »
pexels andrea piacquadio 3807811

AIS Recap: Innovations in Auto Recall (Part II)

I joined Katy Martinez of Predictive Strategies at this year’s Auto Intel Summit to discuss the Takata Airbag recall and how it’s driving innovation in the auto recall space. Predictive Strategies is a performance marketing company that uses analytics to drive successful campaigns by influencing consumer behaviors. The Takata Airbag

Read More »

Auto Recall Blog Part 6: Conclusions

Successful completion of auto recalls is critical to the safety of consumers and the ongoing health of the auto industry. Recalls are a complicated process, with complex challenges including locating vehicles and owners, communicating with them effectively, and motivating owners to complete needed repairs. The key to solving these challenges

Read More »

Part 3 of Auto Recall Blog: Making Contact with Vehicle Owners

Once a valid owner and address have been confirmed, the next challenge comes with making successful contact with the individual. Beyond traditional methods of mailed notices and even phone calls, innovative, multi-channel strategies are needed to reach owners and encourage them to take action. One industry expert said, “Having a

Read More »

The Challenges of Auto Recalls

Finding Vehicle Owners A number of factors present challenges when it comes to completing a repair on a recalled vehicle part. One of the greatest ones lies with the seemingly basic step of locating the vehicle. Why is this so difficult?  Address data decays at a rate of 2% a

Read More »

How Data and Innovation Are Solving Auto Recall Challenges

In October last year, we hosted our first-ever DRN Virtual Showcase, which brought together experts from across the auto recall industry to discuss how effective and creative use of data and communication can improve auto recall completion rates. Our panelists included:  Angel Preston – Formerly Director, Safety, Alliance for Automotive

Read More »

Auto Recall Blog

How LPR is Helping with Auto Recalls

Since 2000, 679 million vehicle and equipment recalls have been issued by Original Engine Manufacturers (OEMs). On average, only 60-75% of these recalls are actually completed.[1] When an auto manufacturer launches a recall, they often start with mail campaigns using public data and vehicle sales records. This can be successful

Read More »
pexels andrea piacquadio 3807811

AIS Recap: Innovations in Auto Recall (Part II)

I joined Katy Martinez of Predictive Strategies at this year’s Auto Intel Summit to discuss the Takata Airbag recall and how it’s driving innovation in the auto recall space. Predictive Strategies is a performance marketing company that uses analytics to drive successful campaigns by influencing consumer behaviors. The Takata Airbag

Read More »

Auto Recall Blog Part 6: Conclusions

Successful completion of auto recalls is critical to the safety of consumers and the ongoing health of the auto industry. Recalls are a complicated process, with complex challenges including locating vehicles and owners, communicating with them effectively, and motivating owners to complete needed repairs. The key to solving these challenges

Read More »

Part 3 of Auto Recall Blog: Making Contact with Vehicle Owners

Once a valid owner and address have been confirmed, the next challenge comes with making successful contact with the individual. Beyond traditional methods of mailed notices and even phone calls, innovative, multi-channel strategies are needed to reach owners and encourage them to take action. One industry expert said, “Having a

Read More »

The Challenges of Auto Recalls

Finding Vehicle Owners A number of factors present challenges when it comes to completing a repair on a recalled vehicle part. One of the greatest ones lies with the seemingly basic step of locating the vehicle. Why is this so difficult?  Address data decays at a rate of 2% a

Read More »

How Data and Innovation Are Solving Auto Recall Challenges

In October last year, we hosted our first-ever DRN Virtual Showcase, which brought together experts from across the auto recall industry to discuss how effective and creative use of data and communication can improve auto recall completion rates. Our panelists included:  Angel Preston – Formerly Director, Safety, Alliance for Automotive

Read More »