How LPR is Helping with Auto Recalls
Since 2000, 679 million vehicle and equipment recalls have been issued by Original Engine Manufacturers (OEMs). On average, only 60-75% of these recalls are actually completed.[1] When an auto manufacturer launches a recall, they often start with mail campaigns using public data and vehicle sales records. This can be successful with newer vehicles and those that haven’t changed owners – these are the easiest vehicles to find. However, older models and vehicles that have changed hands are harder to track down, and traditional mail campaigns using vehicle owner records typically aren’t successful. This is where license plate recognition (LPR) can
