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Unlocking the Potential of Direct Marketing: A Paradigm Shift in Effective Outreach

There’s a fundamental shift in how business owners and marketing professionals can leverage effective outreach without being cliché. Many trends, topics and trivial thoughts have been cast into the abyss in hopes that they are relevant to our buyer’s persona. The greatest fallacy of success comes from believing that doing what your competitors do will yield measurable and effective results. In order to break the mold, you’ve got to consider the shifts in buyers’ minds. Can a generalized message to a broad audience truly propel revenue growth? Can we assume a certain profile for our audience and expect to build

LPR Provides Uses Marketing Insights

Businesses of all types are learning the value of license plate recognition (LPR) to their marketing efforts. Using LPR data and analytics can provide useful market insights. One proven method is for a business to place an LPR camera on-site near its entry to capture vehicle images of their customers.

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Employee Spotlight: Brek Darling

Questions Q: What do you like the most about working here? A: The challenges and learning opportunities that come with rolling out new products. Q: What is your current role at DRN? A: I’m currently a business data analyst here at DRN. Q: What does your job entail? A: I utilize data to provide insights and

Using LPR Throughout the Lending Cycle

License Plate Recognition (LPR) and DRNsights – DRN’s proprietary analytics platform – offers Lenders a powerful tool that can be useful at all points of the loan process. DRNsights uniquely combines billions of LPR records with patented analytics to build full vehicle stories. These can help lenders make informed risk

How LPR is Helping with Auto Recalls

Since 2000, 679 million vehicle and equipment recalls have been issued by Original Engine Manufacturers (OEMs). On average, only 60-75% of these recalls are actually completed.[1] When an auto manufacturer launches a recall, they often start with mail campaigns using public data and vehicle sales records. This can be successful

Ally Challenge Offers Great Golf and Even Better Client Conversation

We had the chance to attend the 2021 Ally Challenge, a one-of-a-kind golf event at the historic Warwick Hills Golf & Country Club in Grand Blanc, Michigan. The Ally Challenge is an official event on the PGA TOUR Champions and benefits local charities. Ally Financial is a leading digital financial

Heard at NIADA: State of the BHPH Market and How DRN’s LPR Data Can Solve Current Challenges

The National Independent Auto Dealers Association (NIADA) hosted its annual Convention & Expo in August. This convention gathers industry experts to share insights, trends, resources and best practices with independent auto dealership owners of all types, including franchise, independents and Buy Here Pay Here (BHPH) dealers. We attended several seminars

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Opportunities to Maximize LPR Value Throughout Insurance Cycle

DRN partners with insurance companies of various types and sizes to add the value of license plate recognition (LPR) data and our DRNsights analytics to multiple stages of the insurance cycle. LPR is used often by insurers during underwriting POS and renewal to help assess risk, confirm rating accuracy and

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Data and Technology Tools Ease Impact of Pandemic-Related Staff Reductions

Many lenders had to cut staff due to COVID-19 when business shutdowns and government moratoriums on debt collections drove collection volumes down. As lockdowns and other restrictions have lifted and collections and recovery activity has rebounded, lenders who reduced headcount in 2020 are facing the flip-side of that challenge: they

Employee Spotlight: Marquist Price

Questions Q: What is your current role at DRN? A: My current role at DRN is a strategic account manager. Q: What does your job entail? A: My job entails that I build mutually beneficial relationships between DRN and our key customers. This also includes building trust by focusing on value to develop and

Employee Spotlight: Michelin Clark

Questions Q: What do you like the most about working here? A: Community and Unity – I appreciate the family-oriented working environment and the fact that we have a good sense of unity within our community. We celebrate each other’s accomplishments whether it’s professional or personal. By having this sense of

Webinar Recap: LPR Can Locate “Impossible to Find” Debtors

I was part of a webinar hosted by Receivables Information where we talked about how law firms and creditors are using license plate technology to improve their process serving success rates. In particular, Eric Logvin with the Law Office of James R. Vaughan (JRV), and I talked about testing done

Post-Pandemic Credit Union Trends

I talked recently with Joel Bowen, President of the California Credit Union Collectors Council (CCUCC). He shared his perspective on the state of credit unions as we continue to emerge from the pandemic. As we’ve heard from other lenders, delinquencies in general are down since the spring of 2020 when

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Latest Post

Unlocking the Potential of Direct Marketing: A Paradigm Shift in Effective Outreach

LPR Provides Uses Marketing Insights

Employee Spotlight: Brek Darling

Using LPR Throughout the Lending Cycle

How LPR is Helping with Auto Recalls

Ally Challenge Offers Great Golf and Even Better Client Conversation

Heard at NIADA: State of the BHPH Market and How DRN’s LPR Data Can Solve Current Challenges

Opportunities to Maximize LPR Value Throughout Insurance Cycle

Data and Technology Tools Ease Impact of Pandemic-Related Staff Reductions

Employee Spotlight: Marquist Price

Employee Spotlight: Michelin Clark

Webinar Recap: LPR Can Locate “Impossible to Find” Debtors

Post-Pandemic Credit Union Trends

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