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Enhancing Lead Generation with LPR Technology and Opt-In Marketing Database

Introduction License Plate Recognition (LPR)marketing is gaining traction in helping businesses, especially when it comes to lead generation and helping them expand their customer base. LPR is a revolutionary piece of technology that utilizes optical character recognition and image processing to read, and decipher vehicle license plate information. This data is captured with high-resolution fixed or mobile cameras that use our intelligent analytics to analyze images and extract license plate data. How it works Capture: Digital Recognition Network’s (DRN) high-powered fixed LPR cameras, L5F and L6Q, capture license plates from passing vehicles that pass by your location, identifying potential leads

Used Car Week Recap: Valuable Conversations on Industry Challenges

DRN and MVTRAC were happy to be part of Used Car Week (UCW) by Cherokee Media Group in November. From moderating sessions, facilitating breakouts and hosting special events, we had a productive four days in Las Vegas. UCW continues to be the premiere gathering of leaders from across the used

What the Shutdown of 3G Cellular Networks Means to BHPH Lenders

You may have heard that most telecom companies will switch to 4G (or even 5G) networks in 2022. This means that existing 3G networks will shut down over the next 12 months. Why is this important – especially for Buy Here Pay Here lenders? First, let’s define exactly what all

North American Repossessors Summit Recap: Building Awareness & Unity with Affiliates

DRN attended the North American Repossessors Summit again this year in October 2021 at the Omni, Las Colinas. This is the largest gathering of its kind in the repossession industry and was a great chance for us to interact with our Affiliates and Industry Leaders. This was DRN’s first year

Notes from the IASIU Conference: Exploring DRN’s Role in Investigations

The International Association of Special Investigation Units (IASIU) held its annual conference in Orlando, in September. The event hosted industry pros to learn, collaborate and network on various topics. We found that most attendees at the conference were familiar with license plate recognition (LPR) technology and its use in investigations.

LPR Provides Uses Marketing Insights

Businesses of all types are learning the value of license plate recognition (LPR) to their marketing efforts. Using LPR data and analytics can provide useful market insights. One proven method is for a business to place an LPR camera on-site near its entry to capture vehicle images of their customers.

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Employee Spotlight: Brek Darling

Questions Q: What do you like the most about working here? A: The challenges and learning opportunities that come with rolling out new products. Q: What is your current role at DRN? A: I’m currently a business data analyst here at DRN. Q: What does your job entail? A: I utilize data to provide insights and

Using LPR Throughout the Lending Cycle

License Plate Recognition (LPR) and DRNsights – DRN’s proprietary analytics platform – offers Lenders a powerful tool that can be useful at all points of the loan process. DRNsights uniquely combines billions of LPR records with patented analytics to build full vehicle stories. These can help lenders make informed risk

How LPR is Helping with Auto Recalls

Since 2000, 679 million vehicle and equipment recalls have been issued by Original Engine Manufacturers (OEMs). On average, only 60-75% of these recalls are actually completed.[1] When an auto manufacturer launches a recall, they often start with mail campaigns using public data and vehicle sales records. This can be successful

Ally Challenge Offers Great Golf and Even Better Client Conversation

We had the chance to attend the 2021 Ally Challenge, a one-of-a-kind golf event at the historic Warwick Hills Golf & Country Club in Grand Blanc, Michigan. The Ally Challenge is an official event on the PGA TOUR Champions and benefits local charities. Ally Financial is a leading digital financial

Heard at NIADA: State of the BHPH Market and How DRN’s LPR Data Can Solve Current Challenges

The National Independent Auto Dealers Association (NIADA) hosted its annual Convention & Expo in August. This convention gathers industry experts to share insights, trends, resources and best practices with independent auto dealership owners of all types, including franchise, independents and Buy Here Pay Here (BHPH) dealers. We attended several seminars

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Opportunities to Maximize LPR Value Throughout Insurance Cycle

DRN partners with insurance companies of various types and sizes to add the value of license plate recognition (LPR) data and our DRNsights analytics to multiple stages of the insurance cycle. LPR is used often by insurers during underwriting POS and renewal to help assess risk, confirm rating accuracy and

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Data and Technology Tools Ease Impact of Pandemic-Related Staff Reductions

Many lenders had to cut staff due to COVID-19 when business shutdowns and government moratoriums on debt collections drove collection volumes down. As lockdowns and other restrictions have lifted and collections and recovery activity has rebounded, lenders who reduced headcount in 2020 are facing the flip-side of that challenge: they

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Latest Post

Enhancing Lead Generation with LPR Technology and Opt-In Marketing Database

Used Car Week Recap: Valuable Conversations on Industry Challenges

What the Shutdown of 3G Cellular Networks Means to BHPH Lenders

North American Repossessors Summit Recap: Building Awareness & Unity with Affiliates

Notes from the IASIU Conference: Exploring DRN’s Role in Investigations

LPR Provides Uses Marketing Insights

Employee Spotlight: Brek Darling

Using LPR Throughout the Lending Cycle

How LPR is Helping with Auto Recalls

Ally Challenge Offers Great Golf and Even Better Client Conversation

Heard at NIADA: State of the BHPH Market and How DRN’s LPR Data Can Solve Current Challenges

Opportunities to Maximize LPR Value Throughout Insurance Cycle

Data and Technology Tools Ease Impact of Pandemic-Related Staff Reductions

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