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Unlocking the Potential of Direct Marketing: A Paradigm Shift in Effective Outreach

There’s a fundamental shift in how business owners and marketing professionals can leverage effective outreach without being cliché. Many trends, topics and trivial thoughts have been cast into the abyss in hopes that they are relevant to our buyer’s persona. The greatest fallacy of success comes from believing that doing what your competitors do will yield measurable and effective results.  In order to break the mold, you’ve got to consider the shifts in buyers’ minds. Can a generalized message to a broad audience truly propel revenue growth? Can we assume a certain profile for our audience and expect to build

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Driving Direct Marketing Using LPR

Business owners face challenges each and every day with maximizing their marketing investments. Traditional methods, although effective to a degree, lack a key element: ability to target marketing based on vehicle traffic at a business site. Direct marketing via license plate recognition (LPR) enhances current tools such as social media,

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NAF Conference Offers Return to Industry Camaraderie

The National Automotive Finance Association (NAF) held its annual Non-Prime Auto Financing Conference last week in Plano, Texas. This was a great opportunity for subprime lenders to network, share best practices, get updated on industry trends and learn about new innovations in our space. I spoke to many lenders, agents

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DRN Helps BHPH Dealer Locate Lost Car

Kotie’s Cars is a Buy Here Pay Here dealer in Waco, Texas, that offers in-house financing. Kotie’s uses traditional GPS trackers in their vehicles – which work well until they don’t, either due to a problem or because someone disables them. David from Kotie’s Cars had a recent situation in

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New: DRNsights for Insurance

Auto insurers lose at least $29 billion a year, according to a 2017 study by Verisk, to premium leakage, the “omitted or misstated underwriting information that leads to inaccurate rates.”* Add in the cost of fraudulent claims and the costs grow even larger, up to $40 billion annually. We’re excited

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Taking Elevate the Agent to the Next Level

We’re proud of our strong affiliate partnerships and understand the strains repossession agents are under as we continue working through impacts of the pandemic. That’s why we’ve decided to up the ante with our Elevate the Agent (ETA) program and raise our award levels for 2023. ETA rewards agents for

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Employee Spotlight: Fiona Marimuthu

Questions Q: What do you like the most about working here? A: The best aspects of working here at DRN are being able to ease people’s workloads, help business areas perform better, and the people that work here at DRN. Q: What does your job entail? A: I warehouse data for

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