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Enhancing Lead Generation with LPR Technology and Opt-In Marketing Database

Introduction License Plate Recognition (LPR)marketing is gaining traction in helping businesses, especially when it comes to lead generation and helping them expand their customer base. LPR is a revolutionary piece of technology that utilizes optical character recognition and image processing to read, and decipher vehicle license plate information. This data is captured with high-resolution fixed or mobile cameras that use our intelligent analytics to analyze images and extract license plate data.  How it works Capture: Digital Recognition Network’s (DRN) high-powered fixed LPR cameras, L5F and L6Q, capture license plates from passing vehicles that pass by your location, identifying potential leads

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UCW 2022 Focuses on Road Ahead

DRN was happy to join Used Car Week again this year … this time in sunny San Diego. The event brings together all aspects of the used car industry and is a great opportunity to learn about current trends, discuss what’s ahead, network and enjoy time with colleagues and partners.

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Driving Direct Marketing Using LPR

Business owners face challenges each and every day with maximizing their marketing investments. Traditional methods, although effective to a degree, lack a key element: ability to target marketing based on vehicle traffic at a business site. Direct marketing via license plate recognition (LPR) enhances current tools such as social media,

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NAF Conference Offers Return to Industry Camaraderie

The National Automotive Finance Association (NAF) held its annual Non-Prime Auto Financing Conference last week in Plano, Texas. This was a great opportunity for subprime lenders to network, share best practices, get updated on industry trends and learn about new innovations in our space. I spoke to many lenders, agents

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DRN Helps BHPH Dealer Locate Lost Car

Kotie’s Cars is a Buy Here Pay Here dealer in Waco, Texas, that offers in-house financing. Kotie’s uses traditional GPS trackers in their vehicles – which work well until they don’t, either due to a problem or because someone disables them. David from Kotie’s Cars had a recent situation in

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New: DRNsights for Insurance

Auto insurers lose at least $29 billion a year, according to a 2017 study by Verisk, to premium leakage, the “omitted or misstated underwriting information that leads to inaccurate rates.”* Add in the cost of fraudulent claims and the costs grow even larger, up to $40 billion annually. We’re excited

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Taking Elevate the Agent to the Next Level

We’re proud of our strong affiliate partnerships and understand the strains repossession agents are under as we continue working through impacts of the pandemic. That’s why we’ve decided to up the ante with our Elevate the Agent (ETA) program and raise our award levels for 2023. ETA rewards agents for

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Employee Spotlight: Fiona Marimuthu

Questions Q: What do you like the most about working here? A: The best aspects of working here at DRN are being able to ease people’s workloads, help business areas perform better, and the people that work here at DRN. Q: What does your job entail? A: I warehouse data for

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