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Unlocking the Potential of Direct Marketing: A Paradigm Shift in Effective Outreach

There’s a fundamental shift in how business owners and marketing professionals can leverage effective outreach without being cliché. Many trends, topics and trivial thoughts have been cast into the abyss in hopes that they are relevant to our buyer’s persona. The greatest fallacy of success comes from believing that doing what your competitors do will yield measurable and effective results.  In order to break the mold, you’ve got to consider the shifts in buyers’ minds. Can a generalized message to a broad audience truly propel revenue growth? Can we assume a certain profile for our audience and expect to build

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UCW Recap: Opportunity Through Chaos

At Used Car Week 2020, I talked with Zach Hallowell from Manheim Digital Solutions about both the challenges and opportunities we observed and experienced across the auto lending and repo industries during COVID-19. One key factor we discussed was how much the pandemic has changed buyer behavior. Zach talked about

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Employee Spotlight: Tyler Arrington

Questions 1. What do you like most about working at DRN? What I like most about working at DRN is the atmosphere of growth. Whether that’s in our team, the products we offer, or even our clients’ needs and the industry itself. We are always asking ourselves how we can

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Bridging the Gap: How LPR Can Work for BHPH Dealers

The buy here pay here (BHPH) market has traditionally relied on GPS to find vehicles with defaulted loans. Unfortunately, it’s become relatively easy for borrowers to tamper with or disengage GPS systems, making them only somewhat effective in tracking down vehicles. This is where license plate recognition (LPR) technology comes

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Affiliate Manager Spotlight: Jamie Kidd, Midwest Affiliate Manager

Jamie Kidd joined DRN in 2017 after working in several field sales roles for other technology companies. Jamie covers midwestern states including Alabama, Arkansas, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Michigan, Missouri, Nebraska, North Dakota, Ohio, South Dakota, Tennessee, Virginia, West Virginia, Wisconsin and has recently expanded his territory to

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It’s Not Just for Auto Loans: How LPR Is Useful with Unsecured Debt

License plate recognition (LPR) technology has been an important tool for the auto finance industry for decades, helping  lending, collection, repossession, and insurance professionals track down vehicles and owners. DRN pioneered the unique combination of LPR data paired with powerful analytics to build full vehicle stories to help solve lending,

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The Ups and Downs of Online Training

All DRN clients receive training on the DRNsights suite when they begin using our platform. This includes both how-to’s for Address Scoring, Location Reports, Location Alerts and Loss Alerts, but also demos of and education about what these products can do for their business. We also offer ongoing training as

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