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Enhancing Lead Generation with LPR Technology and Opt-In Marketing Database

Introduction License Plate Recognition (LPR)marketing is gaining traction in helping businesses, especially when it comes to lead generation and helping them expand their customer base. LPR is a revolutionary piece of technology that utilizes optical character recognition and image processing to read, and decipher vehicle license plate information. This data is captured with high-resolution fixed or mobile cameras that use our intelligent analytics to analyze images and extract license plate data. How it works Capture: Digital Recognition Network’s (DRN) high-powered fixed LPR cameras, L5F and L6Q, capture license plates from passing vehicles that pass by your location, identifying potential leads

Takeaway from Byrider Conference: BHPH Dealers Should be Prepared for Post-Pandemic Delinquencies

Byrider is one of the nation’s leading used car dealership and finance organizations. One of the key themes from their recent conference centered on the unique state of the buy here pay here (BHPH) market. The combination of stimulus checks and loan deferrals due to COVID-19 has put money in

Powerful Stories of LPR Data in Insurance & Other Investigations

DRN’s first-ever Virtual Showcase brought together experts from across the auto industry to discuss perspectives, trends and best practices for using license plate recognition (LPR) data to solve various challenges and drive success. One section of the agenda focused on the auto insurance piece of the industry, specifically on how

Lenders Use a People-Centric Approach Through Pandemic

At DRN’s Virtual Showcase in October 2020, we hosted leaders from across the auto lending industry to discuss how their organizations weathered the COVID-19 pandemic. Our team of experts included: Danielle Arlowe – SVP, American Financial Services Association (AFSA) Chuck Blommaert – VP Loan Servicing, Flagship Credit Acceptance Anthony Capizzano

Why Elevate the Agent? Rewarding Loyalty and Results

DRN prides itself on our strong partnerships with our affiliates. Without them, the continuous stream of license plate recognition (LPR) scans that fuel the auto recovery industry runs dry. Our affiliate team focuses time and effort on building relationships with our agents to ensure they have the technology, resources and

UCW Recap: Opportunity Through Chaos

At Used Car Week 2020, I talked with Zach Hallowell from Manheim Digital Solutions about both the challenges and opportunities we observed and experienced across the auto lending and repo industries during COVID-19. One key factor we discussed was how much the pandemic has changed buyer behavior. Zach talked about

Employee Spotlight: Tyler Arrington

Questions 1. What do you like most about working at DRN? What I like most about working at DRN is the atmosphere of growth. Whether that’s in our team, the products we offer, or even our clients’ needs and the industry itself. We are always asking ourselves how we can

Bridging the Gap: How LPR Can Work for BHPH Dealers

The buy here pay here (BHPH) market has traditionally relied on GPS to find vehicles with defaulted loans. Unfortunately, it’s become relatively easy for borrowers to tamper with or disengage GPS systems, making them only somewhat effective in tracking down vehicles. This is where license plate recognition (LPR) technology comes

Affiliate Manager Spotlight: Jamie Kidd, Midwest Affiliate Manager

Jamie Kidd joined DRN in 2017 after working in several field sales roles for other technology companies. Jamie covers midwestern states including Alabama, Arkansas, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Michigan, Missouri, Nebraska, North Dakota, Ohio, South Dakota, Tennessee, Virginia, West Virginia, Wisconsin and has recently expanded his territory to

UCW Recap: Technology, Compliance, Optimization Will Drive Future Success of Repo Industry

At Used Car Week 2020, DRN’s sister company MVTrac participated in a panel discussion about effects of the pandemic on the repossession industry, and keys to how it will recover in 2021 and beyond. Some of COVID-19’s most significant impacts on the vehicle repo industry include: Decreased volume: General business

Premier Members Credit Union Uses Location Alerts to Lower Charge-Offs and Find More Vehicles

Partnership History: Premier Members Credit Union, based in Boulder, Colorado, began its partnership with DRN in 2017 after hearing success stories from other lenders. DRN’s Location Alerts tool quickly became an important piece in PMCU’s vehicle repossession process and one they relied on heavily as they expanded into other states.

Using License Plate (LPR) to Fuel Marketing and Generate New and Repeat Customers

Challenge: A car wash needed to improve target marketing efforts to reach new customers. This car wash operates several locations across the Dallas-Fort Worth area. Former marketing outreach efforts included mass mailing of coupons and special offers based on zip code alone. The business generated from these broad, untargeted efforts

Supporting Public Safety: How License Plate Recognition Data is Fueling Critical Auto Recall Efforts

Since the year 2000, 679 million vehicle and equipment recalls have been issued by Original Engine Manufacturers (OEMs).* On average, only 60-75% of these recalls are actually completed.* Traditionally, OEMs have relied heavily on limited Department of Motor Vehicle or insurance information to locate and contact the current vehicle owner to

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Supercharge your industry with DRN's location intelligence platform. Streamline operations and fuel revenue growth.

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Latest Post

Enhancing Lead Generation with LPR Technology and Opt-In Marketing Database

Takeaway from Byrider Conference: BHPH Dealers Should be Prepared for Post-Pandemic Delinquencies

Powerful Stories of LPR Data in Insurance & Other Investigations

Lenders Use a People-Centric Approach Through Pandemic

Why Elevate the Agent? Rewarding Loyalty and Results

UCW Recap: Opportunity Through Chaos

Employee Spotlight: Tyler Arrington

Bridging the Gap: How LPR Can Work for BHPH Dealers

Affiliate Manager Spotlight: Jamie Kidd, Midwest Affiliate Manager

UCW Recap: Technology, Compliance, Optimization Will Drive Future Success of Repo Industry

Premier Members Credit Union Uses Location Alerts to Lower Charge-Offs and Find More Vehicles

Using License Plate (LPR) to Fuel Marketing and Generate New and Repeat Customers

Supporting Public Safety: How License Plate Recognition Data is Fueling Critical Auto Recall Efforts

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