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Unlocking the Potential of Direct Marketing: A Paradigm Shift in Effective Outreach

There’s a fundamental shift in how business owners and marketing professionals can leverage effective outreach without being cliché. Many trends, topics and trivial thoughts have been cast into the abyss in hopes that they are relevant to our buyer’s persona. The greatest fallacy of success comes from believing that doing what your competitors do will yield measurable and effective results.  In order to break the mold, you’ve got to consider the shifts in buyers’ minds. Can a generalized message to a broad audience truly propel revenue growth? Can we assume a certain profile for our audience and expect to build

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AIS Recap: Innovations in Auto Recall (Part II)

I joined Katy Martinez of Predictive Strategies at this year’s Auto Intel Summit to discuss the Takata Airbag recall and how it’s driving innovation in the auto recall space. Predictive Strategies is a performance marketing company that uses analytics to drive successful campaigns by influencing consumer behaviors. The Takata Airbag

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AIS Recap: Insights from the Auto Intel Council (Part I)

I joined several other members of the Auto Intel Council at the Auto Intel Summit in May. The Council is a private organization that includes the leading intelligence companies in the automotive space. We talked about the latest developments in auto fintech as well as digital retail and remarketing innovations.

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Employee Spotlight: Don Elam

Questions Q: What do you like the most about working here? A: My coworkers and the job autonomy. Q: What does your job entail? A: Preparing daily reports, ad hoc reporting, troubleshooting minor issues, assisting others where needed. Q: How long have you been working at DRN? A: This coming

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Employee Spotlight: Travonne Hodges

Questions 1. How long have you been working at DRN? I have worked at DRN for 10 years and 10 months. I started in Dispatch and moved to Accounting for 6 years and now I am in Client Services. 2. What is your current role at DRN? I am currently

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Auto Recall Blog Part 6: Conclusions

Successful completion of auto recalls is critical to the safety of consumers and the ongoing health of the auto industry. Recalls are a complicated process, with complex challenges including locating vehicles and owners, communicating with them effectively, and motivating owners to complete needed repairs. The key to solving these challenges

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Presentation Recap: RMAI Conference

I was happy to be part of a panel discussion – in person!  – at the Receivables Management Association International (RMAI) Conference in April in Las Vegas. I was joined by attorney Daniel Consuegra and Shannon Rodden of Premier Forty Financial to discuss the current automotive finance landscape. By far,

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