I joined Katy Martinez of Predictive Strategies at this year’s Auto Intel Summit to discuss the Takata Airbag recall and how it’s driving innovation in the auto recall space. Predictive Strategies is a performance marketing company that uses analytics to drive successful campaigns by influencing consumer behaviors. The Takata Airbag

Successful completion of auto recalls is critical to the safety of consumers and the ongoing health of the auto industry. Recalls are a complicated process, with complex challenges including locating vehicles and owners, communicating with them effectively, and motivating owners to complete needed repairs. The key to solving these challenges

While many parts of the auto industry are considered essential and have operated throughout the pandemic, there have been obvious and severe impacts to everything from manufacturing to lending to insurance to data collection. In addition, Covid-19 has caused the industry to reframe how we think and communicate about safety

Related to the challenge of effectively communicating with vehicle owners, another obstacle for recall completion lies with convincing owners to complete the needed repairs. Why? Our panel of experts cited a few reasons: Lack of trust: Owners may not believe a repair is really necessary if they don’t know or