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Enhancing Lead Generation with LPR Technology and Opt-In Marketing Database

Introduction License Plate Recognition (LPR)marketing is gaining traction in helping businesses, especially when it comes to lead generation and helping them expand their customer base. LPR is a revolutionary piece of technology that utilizes optical character recognition and image processing to read, and decipher vehicle license plate information. This data is captured with high-resolution fixed or mobile cameras that use our intelligent analytics to analyze images and extract license plate data.  How it works Capture: Digital Recognition Network’s (DRN) high-powered fixed LPR cameras, L5F and L6Q, capture license plates from passing vehicles that pass by your location, identifying potential leads

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Blog

It’s Not Just for Auto Loans: How LPR Is Useful with Unsecured Debt

License plate recognition (LPR) technology has been an important tool for the auto finance industry for decades, helping  lending, collection, repossession, and insurance professionals track down vehicles and owners. DRN pioneered the unique combination of LPR data paired with powerful analytics to build full vehicle stories to help solve lending,

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The Ups and Downs of Online Training

All DRN clients receive training on the DRNsights suite when they begin using our platform. This includes both how-to’s for Address Scoring, Location Reports, Location Alerts and Loss Alerts, but also demos of and education about what these products can do for their business. We also offer ongoing training as

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Everything is bigger in Texas, even Risk Scoring

One of our most innovative clients is a large, Dallas-Fort Worth, Texas-based subprime lender that began using DRNsights in 2019 as part of their collections and repossession processes. They achieved a significant uptick in overall recovery rates because the DRNsights vehicle location data was being taken into consideration at the

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Lender Roundtable Offers Insights on Lenders’ Use of LPR Data

In October, DRN hosted a golf tournament for lenders at Whistling Straits in Kohler, Wisconsin. The event brought auto lenders together to network, share best practices and learn more about DRN. This year’s event included a roundtable where lenders discussed challenges they’re currently facing as the economy – and our

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How Repwest Succeeds Using LPR Data for U-Haul

As North America’s premier commercial license plate recognition (LPR) data provider, we offer the richest data set and analytics available. For insurers, our extensive database of billions of license plate scans – which include addresses and date/timestamp – can play a major role in fraud cases from vehicle location to

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The Evolution of Risk Scoring

The Sooner, the Better: How Risk Scoring Became a Powerful Pre-Repo Tool DRN data has long been used in collections and repossessions to find more vehicles faster. We believed this data could be just as powerful for lenders as they scored loans and considered when to assign a vehicle for

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Pre-Repo Risk Scoring is a Win-Win for Lenders & Borrowers

One of DRN’s first enterprise clients was a large automotive captive finance company. They were long-time users of  DRNsights’ vehicle location data in their repossession processes but wanted to brainstorm how they might use it pre-repo to make better repo decisions. We partnered with this client  to pull DRN data

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Protecting Your Property and Your Business with LPR

DRN participated in the Loss Prevention Research Council IMPACT Conference earlier this month. This virtual event brought together retailers and providers of security and anti-theft solutions. As a relatively new player in the loss prevention space, it was a great opportunity for us to learn about how our license plate

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